September 22-28, 2003
Up Jelly Now In Stores
Cleveland Business -
peanut butter and jelly sandwich was too boring for Sid Good.
The president of Cleveland's Good Marketing, Inc. which focuses
its product development ideas on the fickle tastes of children,
said he hopes his company's new Jelly Bean Jelly will become a widespread
staple in sack lunches nationwide.
"The original idea was brought to us from the outside,"
Mr.Good said. "But we did the research to find out if there
was any interest in such a product. What we found when we started
exploring was the jelly category has been lackluster in terms of
Translation? Mr. Good said the classic strawberry preserves were
all fine and well with moms and dads, but school kids were craving
something more. Good Marketing's answer comes in the form of six
different flavors: Banana Burst, Berry Cherry, Groovy Grape, Sour
Apple, Tangerine Twist and Watermelon Wow. Robert Rothschild Farm
of Urbana, Ohio, a specialty foods manufacturer, began producing
the jellies last month.
"Robert Rothschild - they saw the Jelly Bean Jelly as a way
to extend their presence beyond the specialty foods market,"
Locally, Jelly Bean Jelly sells in 10 oz. jars for $3.89 and up
at Heinen's and Gourmet Chef.
"The word we've gotten is they're pretty pleased with their
sales so far," he said of the local stores.