Sunday, January 31, 1999
By Marcia Pledger
Plain Dealer Reporter
Sid Good, president of Good Marketing in Cleveland, will speak at
the 1999 Toy Fair next month in New York City. Good, who'll also
lead a panel sponsored by the American Specialty Toy Retailing Association,
will focus on marketing to children in his talk to specialty toy
manufacturers and retailers Feb. 13.
Good plans to
emphasize how current trends in technology will continue to impact
the industry. "Most importantly, I'm going to be talking about
how important it is for adults and kids to have fun while shopping,
and for sales staff to have fun while working in order to grow the
Good runs a
Cleveland consulting firm that specializes in marketing to children.
The company develops products such as plush and plastic collectible
"Clifford the big Red Dog" figures and World Wrestling
Federation junior sports equipment.
Good, 42, started
the company after leaving his job as marketing director of Hasbro
in Pawtucket, R.I. The toy marketer also has served as a consultant
for several companies including R.J.R. Nabisco and Polaroid Corp.,
as well as Creativity for Kids and Trophy Music, both in Cleveland.